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Keystone Comms
Jul 5, 20231 min read
Cursors but Never Cursory
As designers for the front-end and touchpoints of digital platforms, we like thinking about the cursor. Cursors are the audience’s...
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Keystone Comms
Jul 5, 20234 min read
Is there a Great Resignation of Filipinos? (Part 2)
There’s a certain alluring neo-Romanticism with the idea of the Great Resignation. I like to imagine it as a whole generation of hero...
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Keystone Comms
Jul 5, 20233 min read
The Great Resignation: tipping point or collective unconscious (Part 1)
Before it became the tagline of the times, the “Great Resignation” was first a headline in a Bloomberg Businessweek May 2021 article on...
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Keystone Comms
Jul 5, 20234 min read
DX thinking will have to solve DX skills gap
As I was writing an industry overview for a financial prospectus, I came upon a particular insight in one of those published industry...
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Keystone Comms
Jul 5, 20231 min read
Grow Gardens, not Assemble Bouquets
It’s not a new thought at all to think of a website as a garden. Gone are the days when websites were dismissed to be digital brochures....
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Keystone Comms
May 24, 20231 min read
Samahan January 2011 issue: One@2011
Samahan is the official newsletter of San Miguel Brewery Inc.
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Keystone Comms
May 24, 20231 min read
Scriptwriting for ICTSI
For our first project with ICTSI, the task was to write a script. But we did not just do that. My creative team began with UX research...
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Keystone Comms
May 24, 20231 min read
The Benilde Book
I was creative director for the production of this College Prospectus that won the Kidlat Bronze Award, Branded Print Content Category...
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Keystone Comms
May 24, 20231 min read
Crowdsolving the Benilde Student App
My digital team developed a creative and fun qualitative research method for digital product research with the goal of developing a...
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