As designers for the front-end and touchpoints of digital platforms, we like thinking about the cursor.
Cursors are the audience’s preference and intent expressed as motion on a virtual surface. They are a customer’s motivation traipsing along the CTA buttons like in a game of hopscotch.
From the Latin word meaning “runner,” we think of the movements as representation of the web user’s line of thought. Such motions must be understood with care and depth.
The team that followed the cursor’s movements of students brings the same mindset and perspective of looking through the screen, to see the actual person behind it.
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