It’s not a new thought at all to think of a website as a garden. Gone are the days when websites were dismissed to be digital brochures. Make it look good, write it well, publish once and never touch it again. Because hey, It’s pretty! Like displays in an art museum. Do not touch.
The thing is websites are crucial touchpoints hence designed to be touched. A website can’t and shouldn’t be treated like art for every project.
Websites do have to be pretty and delightful. But the kind of beauty that’s never skin deep.
At Keystone Digital, we’re always looking at the big picture. A bouquet can delight a customer briefly and then they are left with, well, a fistful of beautiful flowers. It’s a grand gesture and certainly a delightful experience, but there’s not much to do but make it a centerpiece for a limited time and like anything without roots, wilts..
Now gardens… We can roam around in it. There could be fruits and swings, and picnic patches and babbling brooks. You can have vegetables in the sun, alongside the herbs in the shade. We can germinate ideas in the nursery if you don’t want to plot everything all at once. It could be farm to table, let’s plant only what you want to serve.
One can form a bouquet from a garden but you can’t stick a bouquet in the ground and hope it turns into a garden.
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